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                                <h2>Audi</h2>
                            <h3 class="sub-heading ">Astronaut created marketing campaign for the launch of Audi A3 e-tron</h3>

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                            <h3 class="sub-heading add-top-half">Case target: </h3>
                            <p>Astronaut organized a special digital campaign for Audi in order to promote the launch in China’s market of the prospective and practical Audi A3 sportback e-tron </p>
                            <h3 class="sub-heading add-top-half">Insight: </h3>
                            <p>
                                Audi A3 e-tron is a unique plug-in hybrid car developed by Audi. For this new car with unique technology and concept of environmental protection,
                                we should focus on the concept of low emission and low fuel consumption during promotion of the car. We analyzed the users’ data and learned about the insights of recognition and
                                purchase requisition of the audience towards the new energy cars.
                                We promoted online the event of “Fuel-saving challenge” organized by Audi officially..
                            </p>

                            <h3 class="sub-heading add-top-half">Case description: </h3>
                            <p>We aroused a marketing campaign called “Running into ‘e-tron’“(a robot image created by Audi) in internet and cities, taking the advantages of virus video distribution,
                                cooperation in multi-industries, social media interaction and augmented reality technology APP. Meanwhile, Astronaut effectively gained the purchase requisition of the users
                                towards the new energy cars and the insights and recognition of the audience towards plug-in hybrid electrical cars, based on the analysis of the users’ data grabbed in real time by
                                Spayz data
                                backend, providing the client with valid data support for the launch promotion strategy making of Audi A3 e-tron.</p>
                            <h3 class="sub-heading add-top-half">Promotion outcome: </h3>
                            <p>In general, the series of campaigns on Audi A3 e-tron was very successful. Audi WeChat public subscription account “e-tron” saw 179,198 new followers,
                                the augmented reality technology APP got 113,900 downloads. During the campaign the word “e-tron” got an exposure of 5,896,000,000 in social media (till Apr. 1 2015).</p>

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                            <h3 class="sub-heading add-top-half">Service</h3>
                            <h4 class="sub-heading add-top-half" style="margin-top: 20px;">Analytics</h4>
                            <p><b>Marketing monitoring:</b></p>
                            <p >- Social campaigns</p>
                            <p>- ATL campaigns</p>
                            <p >- Offline events</p>
                            <p><b>Lead generation:</b></p>
                            <p>- Sales leads</p>
                            <p >- Influencers</p>
                            <p><b>Audience insights:</b></p>
                            <p >- Brand learnings</p>
                            <p>- Product insights</p>
                            <p >- Customer life cycles</p>


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                    <h3 class="main-heading white">Like to work with us?</h3>
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